A new webinar uncovers what B2C marketers need to know about zero-party data
RESTON, VA, May 17, 2022 /24-7PressRelease/ — For B2C marketers needing to replace third-party data from cookies, there is a free webinar that covers the variety of zero party data choices available to marketing and analytics professionals alike entitled “What You Must Know About Zero Party Data (and your consumers’ clickstreams),” taking place live on May 24, 2022, 1 pm to 2 pm ET via Zoom. The webinar is designed to make marketers aware that there are two choices of zero-party data and provides direction on how to select the choice that best fits their needs.
“Data deprecation resulting from the removal of third-party data is forcing marketers to evaluate new data sources to replace this loss, and one such option is zero-party data,” said Joe Rizzo, CEO, CYDigital. “However, there are two very different types of zero-party data that marketers need to know about, and we look forward to presenting the pros and cons of each at this webinar.”
This complimentary, on-demand webinar will cover:
• The difference between behavioral zero party data and declarative zero party data;
• Which type of zero-party data is right for the marketing and analytics professional;
• How consumers’ clickstreams can flow into the marketer’s stack while significantly improving data privacy.
Marketing and Analytics Professionals can register at https://www.marteq.io/webinars.
Joe Rizzo, CEO, CYDigital. Joe Rizzo is a leader in the marketing technology industry (including named as the #3 MarTech Influencer by Onalytica). Joe has been providing MarTech strategy, software, and support guidance to B2B and B2C companies since 2001 and has held multiple marketing leadership positions with both startups and F500.
John Rizzo, CTO, CYDigital. John Rizzo has held senior technology positions as Chief Architect at Vodafone Global, VP Technology at Aplix Corp, and SVP of Products and Innovation for Ubitus Inc. He established standards via the Open Mobile Alliance, Open Mobile Terminal Platform, Linux Mobile, Open Services Gateway initiative, and the Java Community Process, where he was a two-term executive committee member.
For B2C marketers replacing data from third-party cookies, CYDigital’s Marteq™ application collects consumer-controlled, privacy-first consumer clickstream zero-party data and delivers it to the martech stack as well as Adobe Analytics. Go here to learn more about Marteq: https://www.marteq.io.
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