Finity360 cloud solutions help financial services companies quickly meet their strategic digital office objectives and enhance interactions between registered reps, advisors, clients, and home offices

PHILADELPHIA, PA, June 16, 2022 /24-7PressRelease/ — Independent broker-dealer/registered investment advisor Madison Avenue Securities has gone live on Arcus Partners’ cloud-based Finity360(TM) wealth management digital office solutions to enhance client statement and disclosure delivery and documentation, and facilitate the transition from the physical mailing of client statements and documents to automated digital email.

Finity360 is a suite of native-Salesforce data and document workflow solutions that helps financial services companies quickly meet their strategic digital office objectives and enhance interactions between registered reps, advisors, clients and home offices. Following its implementation of Finity360 Docs for document management, Madison Avenue Securities most recently went live on Finity360 Tracker for digital delivery and auditable acknowledgment of investor communications without requiring costly e-signatures.

Villy Fixsen, Chief Operating Officer at Madison Avenue Securities LLC (MAS), said: “We needed to take a multi-phased approach to automating our document delivery and tracking from the back office, which is especially challenging and wrought with manual processes. The Finity360 solutions are flexible and agile to configure and personalize client preferences on-demand, and provide seamless connectivity with Salesforce. In addition, the Arcus Partners expert team worked closely with us to accommodate our specific short-term requirements while supporting our long-term plan to convert to all-email communications and meet our strategic digital office goals which will ultimately strengthen our client relationships, compliance, and marketing efforts in the future.”

For financial services companies, the effort and cost of publishing, printing, and mailing are reason enough to digitize these processes, but more importantly, firms are struggling to find a way to track and maintain an archive of acceptance to comply with the potential financial industry regulations involving the need for firms to prove that investors have received important investor disclosures.

Gerry Murphy, CEO of Arcus Partners, said: “Transitioning from paper-based to digital, regulatory-ready document delivery and acceptance is challenging for many firms due to client preferences, existing legacy processes, and email and digital privacy rules. Finity360 solves these problems by providing an efficient and auditable roadmap and framework to going digital – and one consistent experience for clients, advisors and the back office. With Finity360, firms can save printing and mailing costs, improve their document and communications workflows, and meet upcoming acknowledgment regulatory requirements by going well beyond just ‘mail and read’ functionality.”

Madison Avenue Securities implemented the following Finity360 digital office solutions:

Finity360 Docs – a blockchain-enabled document management app that uses AWS FINRA-compliant storage and AI technology to provide a better, automated way of organizing, capturing, digitizing, approving and completing tasks involving business files and documents

Finity360 Tracker – an event-based digital investor communications tool that manages, processes, and tracks the delivery and acknowledgment of all required statements, disclosures, address changes, and other commonly paper-based interactions

About Arcus Partners

Financial technology and services company, Arcus Partners, provides the Finity360™ cloud-based, native-Salesforce, digital office solutions to help wealth management and other financial services companies drive growth through highly efficient and scalable interactions between advisors, clients, home-office operations, and custodian recordkeeping systems. The Finity360 middle-office applications provide a single platform that delivers one consistent, exceptional experience and a more agile way for firms to turn their digital office vision into action while gaining more business value from their data, technology and the Salesforce platform. For more information, visit and

Trademark information: Arcus Partners and Finity360 are trademarks of Arcus, Inc. All other trademarks belong to their respective owners.

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